Who did you choose and why?

I choose Pablo Ferro because his work is just phenomenal. He has done so many title sequences. Just to name a few Bones, Men In Black, and Thomas Crown Affairs. Besides everyone one who does know him always have positives this about him. In one of his documentaries Andy Garcia said “he is like a walking work of art” which is true because you can see that in his work.

         How would you categorize their work? Pablo Ferro’s work is really clean and original. He always has something new that made every single piece special, from sepia tones to black and white to bright colors Ferro knows how to make everything work.

7 criteria

 1. Structures and Composition

How is the screen space being used? He uses the whole screen at some point. Whether is type, a picture or video he always has something interesting. What I like the most about his is his use of negative space, is really impressive how everything works so well.

2. Images and Image Type

What is the nature of the image? The nature of the image type seems lake if it as made my hand, most of it is really skinny and long in height, however he also has some really big bold lettering, it all depends in the sequence that you are looking at.

What is implied? It implies that he really knows how to give type the special treatment that it needs in order to be original.

3. Symbols and Symbol types

What symbolic forms are being used? Why? When it comes to symbols the one that comes to my mind is “Bones” because from the very beginning the title of the movie comes on and with in the type you can see bones. I think is really effective because he could off use any other type pace that was thin and long but the symbol made the type extra special.

4. Time

Analyze carefully the use of time; note the time break for the change/cut/transition. Ferro’s time management is great cause even thought he some times uses images that move really fast toy can still see them with out getting lost.

5. Sound

What are the roles of voice, music, and rhetorical sound? The use of sound is excellent too because it contributes to the theme and the mood of that he is portrait in very title sequence. 

6. Intent

What is the collective intent of all the visual, sound, and pacing elements? I think the collective visual, sound and pacing elements that he uses is used to set the mood for the movies that the public is about to see. Because the title sequence is when you usually get to know something about the characters. 

7. Meaning

What is the collective meaning of all the visual, sounds and pacing elements? The collective meaning of all the visual, sounds and pacing elements is to give the viewer a nice sense of what they are about to see.

Learn How Groupon Works!

http://vimeo.com/2112924

1. Structures and Composition

The screen space its used to its maximum, from top and bottom to left and right to the very center, every part of the screen its used at some point during the video.

2. Image and Image Type

The images are siluets that give you a better understanding of how groupon works. The type is basically use to make it more clear what the discounts are in a visual matter. 

3. Symbols and Symbol types

They use a lot of %  and $ symbols to make it more attractive to the public . Because when you’re buying a % usually means great deal!

4. Time

Groupon has a great paste is not to fast or too slow. The majority of the time its normal taking which is great because you really fell as if it was taking directly too you.

5. Sound

The  voice is engaging and friendly, when it come to the background sound it is really  good they added extra sound such as the clicks of the computer keyboard to give it that extra animation.

6. Intent

The collective intent of the visuals is to let you know that groupon is a friendly, reliable website that only wants the best for you.

7. Meaning

The collective meaning of all the visuals in groupon is to let you know that it is possible, easy and safe for you to use Gruopon.

http://www.typeissexy.com/

This site is not the most appealing website but they know about type. They have easy to follow chapters, and they summarize the big topics to make it simple you. Their examples are great because you get a lot from a simple image. I seen books and books that explain to you what a serif and a sans-serif are, however this site tells you in three sentences, which is awesome. Type is Sexy also counts with a Players category, which contains other websites in where you can find new typefaces. As I said before this may not be you typical type website but the humor is great, especially when you click on the free fonts link.

XBOX 360 CAMPAIGN

This campaign “Leash campaign” is effective because it shows you from the begging what you are going to get once you buy the XBOX.  From the moment of taking the cable away from the control, it shows you the future of the Xbox.  When it comes to color, the basic white and green that the Xbox Company has carried around since they open works. The music is playful and really focuses in the new generation.

FAMELESS

This campaign is effective because it shows how this person had fame, and they show it with bright colors as baby blue.  With camera flashes you get to know the rich life. But once he loses, everything turns dark colors, browns and dark blues that make you fell the person is feeling and what it is to be fameless.